Tag Archives: brands

Spring Training – Baseball Brands

Here in Nashville, we’re starting to get occasional warm days (and even more occasional dry days), and spring training baseball has arrived with the warmer weather. Our local AAA team, the Nashville Sounds, has a beautiful stadium right next to downtown, and we can’t wait for the season to start.

In honor of the boys of summer, this blog post looks at the key term in team names, and how popular they are as marks not for pro baseball teams. The research looked at singular and plural forms, which probably overcounted Reds and Nationals a bit, but at least this permitted consistent methodology. The Google Books N-gram research doesn’t try to exclude baseball content in the same way, so marks like RED SOX aren’t screen for non-baseball use in the same way.

Twins, Angels, and Nationals were much more common than the median in both lists, with Rays, Athletics, Tigers, Rangers, Pirates, Reds, and Giants substantially above the median on both lists, too. The terms that had the least salience in more general brand use and Google N-gram book usage were Orioles, the two colored Sox, Astros, and Diamondbacks, with Phillies, Marlins, Dodgers, Padres, and Rockies all lower than the median on both, but less dramatically so.

Braves and Brewers were a good bit more common on the brand side than n-grams, and Cubs and Cardinals were the only terms that were noticeably more common from an n-gram perspective (versus the median) than as brands.

The raw data:

Team Live
Non-Team
Live
vs median
N-gram N-gram

vs median

Orioles 3 1% 0.00004 35%
Red Sox 1* 0% 0.00012 100%
Yankees 144 72% 0.00034 274%
Blue Jays 24 12% 0.00002 14%
Rays 665 331% 0.00138 1,113%
White Sox 0 0% 0.00004 34%
Tigers 1260 627% 0.00032 258%
Royals 3288 1,636% 0.00006 48%
Twins 2366 1,117% 0.00081 653%
Angels 4516 2,247% 0.00028 199%
Athletics 1313 653% 0.00025 202%
Mariners 143 71% 0.00025 102%
Rangers 867 431% 0.00029 230%
Astros 58 29% 0.00002 15%
Braves 611 304% 0.00012 97%
Nationals 17885 8,898% 0.00037 298%
Mets 201 100% 0.00008 65%
Phillies 10 5% 0.00005 40%
Marlins 138 69% 0.00002 12%
Brewers 1156 575% 0.00007 56%
Cubs 146 71% 0.00018 145%
Reds 5489 2,731% 0.00022 177%
Pirates 475 236% 0.00045 363%
Cardinals 203 101% 0.00022 177%
Dodgers 20 10% 0.00011 89%
Padres 28 14% 0.00005 40%
Giants 878 437% 0.00056 452%
Rockies 62 31% 0.00010 81%
Diamondbacks 60 30% 0.00001 6%