Brand Spotlight – Walmart

TM TKO Brand SpotlightEvery week, TM TKO will look at a major company and its trademark portfolio.

Company: Wal-Mart Stores, Inc.
Website: www.walmart.com
Twitter: @walmart
Headquarters: Bentonville, AR
2016 Fortune 500 rank: #1
Market capitalization: $208 billion
2015 Revenue: $482 billion
2015 Profit: $121 billion
Employees: 2.3 million
2016 Interbrand rank: n/a
US trademark registrations owned by Wal-Mart Stores, Inc.: 518

Original logo: walmart_old
Current logo: walmart_new

Company data – comparative analysis

Wal-Mart is the world’s largest retailer. Its 2015 revenues of $482b considerably exceeded the mean ($126b) and median ($81b) the Fortune 100 company in the retail sector (plus Amazon), and outpaced the Fortune 500 ($12b median) and Fortune 1000 ($7b median) by even more.

Trademark data – comparative analysis

Walmart has a very active trademark portfolio, with substantially more registrations and pending applications than its competitors in the Fortune 100 and 500 in the retail space. The analysis looks only at the companies that own the house brand of the entity; entities with numerous subsidiaries that own many brands will be comparatively under-counted.

walmart_numbers.png

Breakdown of Walmart’s US trademark portfolio

Walmart owns one of the broadest trademark portfolios in the US, with registrations or pending applications in almost every international class. The bulk of its filings are concentrated in Class 35 (retail services), Class 25 (clothing), and Class 30 (food).

walmart_us_filings_analysis

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