Category Archives: Watch

New! Trademark Portfolios

TM TKO is excited to release a new concept – Portfolios. You can set up Portfolios for your firm, yourself, and key clients’ competitors, with built-in conflict checking and automated watch setup. Watch includes published applications, 2(d) cite watching, and more, helping you protect your existing clients and generate complex, high-value work for your practice.

Setting up a Portfolio takes under a minute – just go to the Portfolio page! For instructions, go to the Portfolio help page.

Firm & Competitor Conflicts

Track your entire firm’s trademark portfolio, to help identify representational conflicts in clearance searches.

Set up portfolios for your key clients’ main competitors, so those results are highlighted in your clearance results.

Hassle-free Watching

Set up an attorney portfolio, and TM TKO will keep your watches updated for you as your client base changes – no effort required. If you are only watching a small fraction of your client’s marks, you are missing out on dozens of opportunities each year to protect your clients and generate more, high-value billable work for your practice.

Included:

  • confusingly similar new applications;
  • confusingly similar applications newly published for opposition;
  • 2(d) citations of your clients’ marks against other applications;
  • marks published over a 2(d) cite to a client mark;
  • automated Office Action Analysis for any inbound Office Actions, and more.

With Portfolios from TM TKO, you can do a better job avoiding conflicts, highlighting competitive risks, and protecting and developing more work from your existing clients. If you would like a hand setting up or using the full power of Portfolios, just email us at support@tmtko.com and we will set up a web meeting.

Using Watch with Office Action Analytics

It’s simply to access Office Action Analytics for your portfolio via TM TKO’s Watch tools. Go to the “Watch” page, select “New Watch,” then select “Office Action” – or just click here.

Under “Trademark Criteria,” add some constraints to limit results to just Office Actions that you care about. You have a few options. If your email address is used in the correspondence field, that’s the simplest way to set it up.

Or, you can pair up your firm name (use “phrase” if you have a common term) and your last name. You can use a firm email extension or docketing email address plus your last name, too.

However you have yourself identified in the “Trademark Criteria,” make sure to go down to “Office Action Criteria. Select “Direction” and limit to “Outgoing” correspondence from the USPTO.

If you get an Office Action, you’ll get an email report with a link into the system. It’s just a click from there to access the file history or get to the full analytics report, as shown below.

The Office Action analytics report will give you Examiner data and selected successful responses, targeted to your facts, prevailing on similar arguments. TM TKO is the only place to find this kind of trademark research, and it’s so easy that you can’t help but do your best work.

We hope you enjoy the new tools. If you have any questions, don’t hesitate to email us at support@tmtko.com.

If you are not a subscriber yet, you can try for free for 30 days at https://www.tmtko.com/signup. TM TKO is very cost-efficient: a 24 hour day pass is $75. Subscriptions start at $250 per month or $2500 per year for one seat, and include unlimited use of all search, research, and watch tools.

Using TM TKO for External Business Development

TM TKO’s watch tools are a great way to find new clients, not just to protect your existing clients. Let’s walk through how we can find unrepresented applicants in your area facing complex prosecution problems. Let’s say you are based in Birmingham, AL, and you want to target in-state, unrepresented applicants facing Office Actions.

Go to “Watch” then “New Watch” then “Office Action.” Give your watch a name, like “Alabama Biz Dev Watch.” Pick the frequency you want updates – we will do “Daily” for this example.

Under “Trademark Critera,” select “Attorney Representation” and “No.” This will remove applications that have counsel of record listed. (Some in-house counsel do not use this field, so be sure to take a look.) Click “Add Rule” and select “Owner Addresses,” and add “any” of “AL” or “Alabama.”

Leave “Cited Trademark Criteria” blank.

Under “Office Action Criteria,” add “Direction” and select “Outgoing (PTO)” to see new outbound Office Actions. Then “Add Rule” and add “Issue Type” if you want to limit to only certain types of Office Action content.

If you plan on using a mail merge as a part of your outreach, select “Include CSV results file with notification” and you will get an Excel-style spreadsheet that’s simple to use for custom communications.

A screenshot showing a representative custom watch is below. You can do all sorts of issue targeting, geotargeting, or even focus on upcoming post-registration deadlines using a similar “Trademark” watch – there’s no limit to the opportunities you can uncover.

Of course, be sure to follow your local jurisdiction’s rules about attorney advertising. Good luck finding new clients and expanding your business!

AL_Biz_Dev

Watching Updates

TM TKO has made several improvements that should make reviewing watches far quicker and more efficient.

Flagging priority items. The watch overview page and individual watch reports now flag higher-priority items to call them to your attention, as in the watch overview page example for SOUL KEEPER for restaurant services that is shown below.

soul_keeper

More aggressive screening of lower-quality results. We are removing more lower-quality results from your result sets, providing fewer total results without compromising reporting of potentially concerning applications.

Daily digest emails. Email reports are now provided in a convenient daily digest rather than individual emails. These digest emails highlight potentially concerning results.

From this “digest” email, you can either click “View all watch activity” to go to your main watch overview page, or click into specific reports.

digest_email

We hope you enjoy the changes! If you have any comments or suggestions, we’d love to hear from you – please email us at support@tmtko.com.